I don’t have a lot of perfume. I have two or three favourite scents, a bunch of samples and that’s it. I rarely buy new perfume. Last week I went to Liberty to smell a perfume that I’ve been hearing a lot about: Molecule 01.
This is a CULT product. In just one day, one of the 3 sales advisors at Liberty’s perfume department sold over 30 bottles of this scent. It sells like hotcakes! It’s in every newspaper, every blog and on every beauty editor’s picks list. And now I can see why.
Why is it a cult product?
First of all, the scent is based on one main ingredient and is designed to work with pheromones in your skin. It sinks in and then resurfaces after about 15 min as your own personal scent. The key is to leave it for a couple of minutes to ‘kick in’. It’s a unisex scent made by a company called Escentric Molecule. It’s incredibly long lasting: I’ve never worn perfume that lasted all day before. It’s also not that expensive. I paid £27 for 30ml. Escentric Molecule have other scents based on the same main principle but have a fragrance of their own: it’s a light scent that according to the sales advisor at Liberty ‘guides the pheromones in the right direction’. However I prefer the original version.
The way it works is that because it enhances your natural pheromones you rarely smell it on yourself (although I can smell it on myself which is how I know it’s so long lasting). It’s all about how others react to your pheromones. So when I sprayed it on one of those tester pieces of paper in the store it didn’t have any scent. On me however it smells great: my friend described the scent on me as very woody and spicy but also fruity.
What’s so great about it?
Well, mainly the fact that even though it seems like every woman in London owns this scent, it smells different on everyone. When I was at Liberty I was talking to another girl who just bought a bottle. I smelled her wrist and she smelled mine (nothing weird about it, just two girls trying to justify a purchase 🙂 ). The same perfume smelled different on her. It was similar, but different. How cool is that?!
Why do I love it?
It’s a bespoke scent. Need I say more?
I always wanted to have my own personal, signature scent. For years Flower by Kenzo was my signature scent. Then, more recently, I’ve been loving Gucci by Gucci. I still love both of them but now I can see a difference between all my other perfumes and Molecule 01. Wearing perfumes is like stepping into a cloud of scent. But it’s artificial: it’s not your scent but a designed chemical fragrance. Wearing Molecule 01 feels more natural. It’s like a perfume equivalent of makeup that enhances your natural beauty. It brings out your inner self, your own pheromones and character. I just love this idea.
After all, perfumes are all about your image, how you want to see yourself and how you want others to see you. If wearing a great scent can help you feel more confident just think how wearing a bespoke scent that’s based on your pheromones can make you feel?
I do love how Molecule 01 smells on me. I love that it lasts all day and it has become my favourite perfume in less than a week.
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